Second Life Stores
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Second Life Market Place
Virtual Worlds like Second Life and Red Light Center offer businesses (Online and Offline Retailers) an alternate way to sell and deal online to specific audiences and remain very targetted to your neiche or target audience, below we will refer to several articles.American Apparel, a fashion brand known for its ability to make cotton shorts and leotards hip and sexy, has entered a new realm.The retailer, which has 80 locations nationwide, is adding one more. As soon as this weekend, it will open a store on a private island in the virtual world of "Second Life," Mark Wallace said in a 3PointD.com blog Thursday.
The "Second Life" metaverse is inhabited by more than 200,000 people and has a marketplace that supports millions of U.S. dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to U.S. dollars.
Linden Lab opened "Second Life" to the public in 2003.
The unusual move of placing a real-world entity into the fantasy realm of 'SL' has generated some hype among bloggers.
The action was initiated when someone from American Apparel approached popular 'SL' architect Aimee Weber about opening a virtual version of the clothes store, according to Wallace.
Weber, who designed the building, said it was based on the fashion label's Tokyo showroom, Wallace reported. The sleek, mostly glass structure is shaped like two stacked boxes, and features lighting that changes at virtual nightfall.
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Second Life Market PlaceSAN FRANCISCO — IBM Corp. (IBM) didn't throw a lavish casino party or set up an over-the-top booth to mark its return to the International Consumer Electronics Show for the first time in a decade.
Rather, the company reserved its most ambitious consumer initiative for the virtual world.
On Monday, IBM announced plans to build virtual stores for Sears Holdings Corp. (SHLD) and Circuit City Stores Inc. (CC) in the popular online world "Second Life."
The partnerships could help IBM expand its consulting services to corporate clients interested in the growing number of people who belong to immersive online environments, also called the "3-D Internet."
"Second Life" is a subscription-based, 3-D fantasy world devoted to capitalism — a 21st century version of Monopoly that generates real money for successful players. More than 2.4 million people worldwide have "Second Life" characters, called avatars.
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Second Life Market PlaceResidents of virtual world Second Life are looking for real-world money by setting up stores powered by Amazon (AMZN).com. Since July, at least three retail projects have been launched in Second Life to sell books, music, kitchenware, electronics, and other items in the online retailer's catalog. Linden Lab of San Francisco, creator and operator of Second Life, doesn't track the Amazon goods sold, since Linden doesn't make money from the sales. Nevertheless, the extension of Amazon.com's reach into a place with more than 1.3 million residents has potential for big sales over time, given Second Life's growth rate. Since September, the population of the online world has jumped from 735,000 subscribers to more than 1.3 million.
Whether Amazon.com becomes a fixture within Second Life will be left up to its members, who build the revenue-sharing virtual stores and write the scripts needed to integrate with Amazon.com's Web services for third-party retailers. Second Life residents do a total of about $6 million worth of business a month, up from about $2 million a few months ago.
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